Dallas-based Thermomix USA is expanding its footprint in North Texas with the Thermomix Experience Center, located on the ground floor of its headquarters building at One McKinney Tower, 3232 McKinney Ave. The center will be officially unveiled on June 7.
Owned by Germany-based Vorwerk, Thermomix is a manufacturer of the all-in-one Wi-Fi-connected cooking appliance, the TM6, which Thermomix calls “the world’s smallest and smartest kitchen.”
Last year, the company moved its U.S. headquarters from Thousand Oaks, California, to Dallas. Founded in Wuppertal, Germany, in 1883, Vorwerk is now an international family enterprise.
“The Thermomix Experience Center is designed to help people experience the future of home cooking,” Thermomix USA CFO Paul Verkerk said in a statement. “Through hands-on demos, cooking classes, and events, we’re excited to show how Thermomix, paired with Cookidoo, makes it easy for anyone to cook well and eat well at home”.
The 5,216-square-foot Experience Center was inspired by both the brand’s European roots and visuals that celebrate and embrace its new Texas home.
Along with a full retail showroom, the Thermomix Experience Center also includes a fully functional media kitchen designed not only for internal use but for the use of influencers and content creators in the region. The center also includes a customizable classroom space that marries culinary exploration with community.
Thermomix said that ongoing programming at the Experience Center will be designed to address the biggest challenges facing busy families trying to get healthy meals to the table, including time limitations, challenges around clean up, and the difficulty of preparation.
Thermomix describes the TM6 as a robust kitchen appliance, handling 28 distinct kitchen tasks with ease, including chopping, blending, steaming, kneading, sautéing, grinding and whisking and will also sous-vide, slow-cook, and more.
The company said that when paired with the powerful Cookidoo portal, the system guides home cooks through thousands of meal options with step-by-step instructions designed to save time and guarantee success.
Expanding in U.S. market
Thermomix said it plans to officially unveil its Experience Center on Saturday, June 7.
It said that from 10 a.m. to 6 p.m. that day, the company’s team will host Mix It Up, Texas, a full day of free family-friendly activities.
Thermomix said guests visiting the center will enjoy cooking demonstrations and sampling from top chefs, including Chef Uno Immanivong, along with celebrity chef and founder of Eat the Culture, Meiko Temple, and hospitality leader Ashley Henderson, who also founded She Shefs Inc.
Kids will be invited to participate in cookie decorating throughout the day.
Participants can learn new recipes and win fun prizes competing in a speed challenge centered around Thermomix’s Cookidoo portal, which features nearly 100,000 recipes and will create shortcuts, shopping lists and more to save time for busy families.
After the grand opening, the center is expected to welcome the public throughout the week. Thermomix USA said it plans to host a series of public events including cooking classes, food education experiences, and more.
The company said that with more than 11 million cooks worldwide using the products, the U.S. market shows strong potential for further expansion.
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