The Rustic isn’t just for Uptown Dallas music lovers anymore. The country music hot spot is opening a second location this summer at Grandscape.

When the new venue opens in The Colony’s entertainment district, guests can expect a nightly lineup of local musicians, wood-grilled dishes, and a space built for social gatherings and creating memories.

“When people walk through the doors, we want them to feel like they’ve stepped into a neighborhood tradition, even on their first visit,” said Josh Sepkowitz, co-owner and co-CEO of FreeRange Concepts, The Rustic’s parent company.

“This location lets us welcome Dallas’ northern communities into what we’ve been building for years—a place where good food meets live music,” he added in a statement.

The Rustic’s Dallas location. [Photo: Free Range Concepts]

‘Rooted in Texas hospitality’

The new location at 5805 Grandscape Blvd. occupies the former Lava Cantina space, a concert hall known for rock shows and high-energy crowds. The Rustic is reimagining that stage-forward footprint with its unique combination of hand-crafted American food, an extensive premium beverage program, and a variety of local Americana artists.

The Rustic aims to preserve “the spirit of live music while giving the venue a new identity rooted in Texas hospitality.”

“This project is an exciting expansion opportunity for the brand,” said Kyle Noonan, co-owner and co-CEO of FreeRange Concepts. “We’re taking a venue that already had a heartbeat and giving it a new rhythm—one built around Americana music, local and regional dining favorites and a casual atmosphere that invite people to stay awhile.”

Food and drink take their cues from the same local-first mindset as the music, with Texas brews behind the bar and dishes that will make concert goers’ mouths water between sets. The goal is simple: make it easy for neighbors, date nights, and groups to settle in, discover new artists, and turn a regular evening into something worth repeating, FreeRange Concepts said.

Grandscape location ‘a natural fit’

The planned Grandscape opening adds a new chapter to The Rustic’s story, bringing more live music into one of the region’s busiest entertainment corridors. Surrounded by iconic attractions like NFM, Scheels, and Andretti Indoor Karting & Games, the venue will give the district a place to gather when the show starts, strengthening the area’s sense of community through live music, food, and shared experiences.

As with its Uptown namesake, guests at The Rustic in Grandscape can enjoy wood-grilled, made-from-scratch dishes, daily happy hours, family-style brunch on Saturdays and Sundays, live music five days a week, and the warm, laid-back hospitality that has defined the brand for more than a decade.

The partners said opening at Grandscape was “a natural fit,” bringing together two brands focused on creating immersive, experience-driven destinations that combine food, entertainment, and community. 

“The Rustic is a natural addition to Grandscape because it brings together everything our destination is built on — great food, live entertainment and a strong sense of community,” said Ryan Blumkin, vice president of Grandscape. “This venue enhances our live music offering and gives guests another reason to stay longer, gather together and experience something memorable every time they visit.”

Growing brands

This new spot will mark The Rustic’s second location in North Texas and its fifth in Texas, continuing the brand’s expansion into high-traffic, entertainment-driven markets that align with its large-format, experiential model.

Headquartered in Dallas, FreeRange Concepts family of brands include The Rustic, Bowl & Barrel, The General Public, MUTTS Canine Cantina, and Joe Leo Fine Tex Mex.

Sepkowitz and Noonan were among 18 standout founders and executives from across Texas and the region recognized in Ernst & Young’s Entrepreneur Of The Year 2025 Southwest Award.

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