The Last Word: SHAZ & KIKS Founders on Getting Their Beauty Products Sold by Sephora

“I want a shampoo where someone says, ‘I’m excited about shampooing my hair!’”

Kiku Chaudhuri
.…remembering what she told her sister and co-founder Shaz before they launched their line of ayurvedic hair care products and got Sephora to help sell them, via WFAA.

Born and raised in Texas, Kiku Chaudhuri sees India as her second home thanks to annual trips to see it with her parents as a child. She told WFAA that she and her sister Shaz were inspired by memories of picking plants, flowers, and herbs from their grandmother’s garden for their skin and hair care, which led them to launch their line of SHAZ & KIKS ayurvedic hair care products last August.

“We didn’t have any sort of institutionalized capital or money,” Chaudhuri told WFAA’s Teresa Woodard of the launch—but the sisters found another kind of help.

“There are a lot of wonderful minds and resources for the beauty industry in the DFW area, which we didn’t know until we started looking ourselves,” Chaudhuri told WFAA. “We have wonderful labs and manufacturers. There is warehousing and logistics.”

Rave reviews helped the co-founders land their products on the website of Sephora, the French multinational retailer of personal care and beauty products. The sisters expect their lines will be on store shelves, too, later this year.

You can watch the WFAA report here.

For more of who said what about all things North Texas, check out Every Last Word.

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