“Athletes and fans alike are done with the ‘Pink It and Shrink It’ mentality that has dominated sports for far too long.”
Janelle Anderson
CEO
RIP-IT Sports
.…on RIP-IT’s “female-exclusive” approach to designing and manufacturing sports gear for women athletes.
For Dallas-based RIP-IT Sports, designing sports gear for women isn’t an afterthought after all the men’s gear has been wrapped. Instead, the company says it is “100% dedicated to women athletes, offering innovative softball, volleyball, soccer, and athletic gear tailored specifically for female athletes.”
The company’s new CMO, Amy Craven, adds that “women’s sports isn’t having a moment, it’s a movement.” See how RIP-IT aims to help lead that movement—including the launch of its new FUTURE volleyball shoe—in our story here.
Behind the scenes of RIP-IT’s FUTURE volleyball shoe design. [Video still: RIP-IT]
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R E A D N E X T
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Gauge Capital-backed RIP-IT, driven by a "built by women, for women" philosophy, has appointed Amy Craven as CMO to spearhead the launch of its innovative volleyball and softball shoes. Under the leadership of new CEO Janelle Anderson, the company is riding the global momentum around investment in women’s sports.
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Beat the Streets fosters youth development for student-athletes in underserved communities via mentoring and life guidance taught in quality wrestling programs. BSN President Terry Babilla says the donation is about not just helping young wrestlers win on the mat, but "in life, too."
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Weatherford-based Teton Ridge, an omnichannel brand focused on multiple facets of the American West, calls the agreement "the largest international broadcast rights deal in the history of American Western sports." U.K-based DAZN said it will use its global reach to bring the broadcasts to users worldwide.
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It may not be a courtside seat. But with live NBA, NHL, and U.S. soccer teams' matchups playing on Cosm's immersive, 87-foot diameter LED domes, it may be the next-best thing. Tip-off of the TNT Sports broadcasts is slated to begin in 2024.
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Snipitz is an interactive video player for live and video-on-demand streaming; rikodi is a user-generated content experience that leverages the power of memories to turn global fans into content creators. The road to their combination as one company began last year with an "introduction lunch" between the two founders.
