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Amy Craven
RIP-IT Sports' FUTURE volleyball shoe. [Video still: RIP-IT]
The Last Word: RIP-IT Sports CEO on Designing ‘Female-Exclusive’ Athletic Gear
by David Seeley | Jul 29, 2024
For Dallas-based RIP-IT Sports, designing sports gear for women isn't an afterthought after all the men's gear has been wrapped. Instead, the company says it is "100% dedicated to women athletes, offering innovative softball, volleyball, soccer, and athletic gear tailored specifically for female athletes."
by Quincy Preston and David Seeley |
Jul 26, 2024
Gauge Capital-backed RIP-IT, driven by a "built by women, for women" philosophy, has appointed Amy Craven as CMO to spearhead the launch of its innovative volleyball and softball shoes. Under the leadership of new CEO Janelle Anderson, the company is riding the global momentum around investment in women’s sports.
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