“We took a beloved, classic pairing of pizza and red wine and flipped it on its head.”

Elyse Slayton
Director of Advertising
Pizza Hut
.…on the limited-edition launch of Tomato Wine by Pizza Hut.

Think wine just comes from grapes? Plano-based Pizza Hut has poured out an innovative twist that may surprise you. Just before Thanksgiving, the company launched Tomato Wine by Pizza Hut, a limited-edition offering it says “captures the essence of your favorite slice in every sip.” The splashy launch has proved so popular, you have to get on a wait list to order some.

Crafted from “ripe, juicy tomatoes” and infused with natural basil, the tomato wine is made in partnership with Kansas-based Irvine’s Just Beyond Paradise Winery. Pizza Hut says it offers “an aromatic blend of fresh herbs and spices with rich, sun-ripened tomato notes and a subtle hint of toasted oak—reminiscent of a perfectly baked pizza crust.”

When chilled, the wine delivers a taste “similar to a white wine,” the company says.

“The holidays are a time for many gatherings, but often the gift of a bottle of wine can feel expected,” Pizza Hut Director of Advertising Elyse Slayton said in a statement.

“As a brand who has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party,” she added.

Sold out for now—but there’s a wait list

Pizza Hut is offering a limited-edition gift set featuring a bottle of its new wine, two Pizza Hut-branded wine glasses, and a wine opener. The wine is currently sold out, but you can get on a wait list by going here.

For more of who said what about all things North Texas, check out Every Last Word.

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