“I think they’re all fitting.”
Ken Schaefer
President and Owner
Schaefer Advertising
.…on Fort Worth’s many nicknames, which reflect the city’s “unique” desire to nurture several brand identities, via Fort Worth Report.
Most cities are fine with one famous nickname. But Fort Worth stands apart by having a lengthy string of sobriquets—including the ones scattered across the skyline above. Schaefer, who’s worked with the city on past marketing campaigns, told Fort Worth Report this stems from the city’s “unique” desire to nurture several brand identities.
“The people get to decide the culture and identity of Fort Worth,” Visit Fort Worth COO Mitch Whitten told FWR’s Ismael M. Belkoura. “The fact that they’ve gravitated toward stories and legends such as Panther City and Where the West Begins, which date back 100 years or more, to me, reflects pride in the community.”
Read more about the history of the city’s many monikers—from Funkytown and beyond—in the FWR story here.
For more of who said what about all things North Texas, check out Every Last Word.
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