“Most startups fail because they build the wrong thing. They assume customers want the idea.”

Rishi Khanna
CEO
ISHIR
…on why founders need to pressure-test their assumptions before writing code, via Security Boulevard.

Rishi Khanna

That’s the thinking behind ISHIR’s new Texas Venture Studio, a venture-building arm from the DFW-based digital innovation and enterprise AI firm. The studio walks early-stage founders through four stages: problem discovery and validation, product design and development, go-to-market planning, and scaling support.

“Ideas fail without customers,” according to Khanna, which is why founders need to test assumptions early.

Khanna breaks founders into two types investors won’t back: the idea chaser always after the next shiny thing, and the “schemer” who wants the reward without the work.

Real builders, he writes, “solve hard customer problems over time. They stay with the work when it is not fun.”

ISHIR Texas Venture Studio aims to help that second kind.

Read Khanna’s full breakdown on Security Boulevard.

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