“Start Me Up.”
.…The name of the new, limited-edition iced coffee kit from Keurig Dr Pepper and The Rolling Stones.
It can be hard to wake up in the morning or get jazzed in mid-afternoon. But now a new collaboration could rock your world with some legendary, eye-opening branding.
Frisco-based Keurig and The Rolling Stones announced the launch today of their limited-edition “Start Me Up” iced coffee kit. The bespoke kit was produced in partnership with Bravado, Universal Music Group’s merchandise and brand management company. Keurig is hoping the kit will “channel the band’s electrifying spirit” to help people “turn up their summer.”
The kit features an “iced coffee-inspired twist” on the band’s iconic lips-and-tongue logo. It includes a custom-designed K-Iced Brewer, matching tumbler, and curated “Start Me Up” K-Cup Pod coffee blend that was co-created with The Rolling Stones.
The kit also comes with what Keurig calls the first-ever branded Spotify playlist, hand-picked by the band.
In a statement, The Rolling Stones said they entered the collaboration “to bring this limited-edition product to life and give fans a new way to fuel their day.”
Becky Opdyke, SVP of coffee marketing at Keurig Dr Pepper, noted that the Stones are “a household name and widely considered as one of the most definitive bands in history” and confirmed that this is the band’s “first-ever coffee collaboration.”
“Whether you’re a routine iced coffee drinker, a long-time Rolling Stones fan, or want to simply amplify your coffee drinking habits, we invite consumers to infuse a little rock and roll energy into their iced coffee experience,” Opdyke added in a statement.
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