The Last Word: Avara’s Emily Wickard on Leading the Fastest-Growing e-Commerce Business in the U.S.

“Our success proves that you can start small and make it.”

Emily Wickard
Founder and CEO
.…on leading her company to become the fastest-growing e-commerce business on the 2023 Inc. 5000 list.

in August, Dallas-based women’s clothing retailer Avara was ranked the No. 1 fastest-growing e-commerce business in the U.S. on the 2023 Inc. 5000 list. Achieving 1,089% three-year revenue growth, Wickard’s company made the list for the second year in a row, Avara also ranked as the No. 4 fastest-growing women’s retailer in the nation and the 20th fastest-growing among Dallas-Fort Worth companies overall.

But when Wickard launched all this in 2018, she began with the smallest step an entrepreneur can take: She Googled something.  

“When I started Avara, I didn’t have a grand business plan with five-year goals,” Wickard told Dallas Innovates for a story we published earlier this month. “I’d worked in corporate finance for 20 years and was looking for a lifestyle and career change. I’ve always loved clothing, so I decided to open an online boutique.  It was a very grassroots approach and, honestly, I Googled how to start an online clothing boutique and went from there.”

You can look back at our story and check out Avara’s Fall 2023 clothing collection by going here.

For more of who said what about all things North Texas, check out Every Last Word.

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