Tech-Driven Ice Cream Truck Franchise Expands to DFW with App-Based Visits

North Carolina-based Alsies had a cool idea to transform ice cream trucks. It offers an app-based way to track truck locations, get proximity notifications, and even have the option to call a truck directly to your location. Here's when the first trucks will roll into Dallas.

For as long as there have been trucks you could cram full of ice cream, ice cream trucks have tinkled randomly through neighborhoods. Or pulled over at a park or lake, endlessly tinkling tunes to attract customers. But now Alsies—a pioneering, tech-driven ice cream truck brand out of North Carolina—is out to change the game.

Alsies offers its own mobile app, featuring real-time tracking and live route information. The company can send notifications when an Alsies truck is nearby. Customers even have the option to call the truck directly to their location for curbside service. Alsies also sends text alerts to notify communities when a route will be running in their neighborhood, offering a curated menu of “gourmet ice cream sandwiches, locally crafted favorites, and beloved classics.”

Soon, that app-enhanced service will be offered in Dallas-Fort Worth.

Chapel Hill-based Alsies has announced its first multi-unit franchise development agreement, by partnering with Lauren McConaghy to bring six new locations to the DFW area. This marks Alsies’s first venture in Texas—with the first trucks expected to hit Dallas streets by early March.

“We couldn’t be more excited about partnering with Lauren and her family to bring Alsies to Dallas-Fort Worth,” Travis Kososki, founder and CEO of Alsies, said in a statement. “Lauren’s experience and community focus make her the perfect partner to introduce our reimagined, technology-enabled ice cream truck experience to the Greater Dallas-Fort Worth area.”

McConaghy says that Alsies’s vision and unique approach immediately resonated with her.

“I’m excited to bring this exceptional experience to Dallas and to reimagine the traditional ice cream truck experience through Alsies’ innovative tech platform while prioritizing quality, customer experience, and community connection,” McConaghy said in a statement.


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