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Willow Bridge Property Co.
Example of Lincoln's new visual identity. [Photo Lincoln Property Co.]
Lincoln Property Company Unveils the First Rebrand in Its 60-Year History
by Lance Murray | Jan 11, 2024
Nearly a year after selling its Residential Division to Toronto-based Cadillac Fairview, Lincoln has unveiled new branding that reflects its commitment "to providing a forward-looking, personalized and solutions-oriented client experience that meets the demands of today’s ever-changing commercial real estate market."
Lincoln Property’s Residential Division Rebrands as Willow Bridge Following Its February Acquisition
by Lance Murray |
Oct 3, 2023
The move comes after the Dallas-based company was acquired in February by Toronto's Cadillac Fairview. "Since Mack Pogue founded the company in 1965, the willow tree has been a part of our culture," noted CEO Duncan Osborne. "It was only fitting that this symbol of growth, strength and perseverance guides us as we embark on our next chapter."
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