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TRG
Scott Luther, TRG's Head of Connections Strategy and Brand Performance Marketing. [Photo: LinkedIn]
The Last Word: TRG’s Scott Luther on Why ‘Attention Metrics’ Drives Agency’s New Group
by Dallas Innovates | Staff Report | May 17, 2023
Two months ago, Dallas-based ad agency TRG launched its new "whole human" approach, with the slogan "To earn people's attention, we must pay attention to people." Now the agency aims to do that with a whole new Brand Performance Group based around human attention metrics.
by Lance Murray |
Mar 13, 2023
Todd Tucker and Bill Milkereit both hail from TRG—formerly The Richards Group—and are responsible for some memorable advertising work in recent years, including spots for Chick-fil-A’s EAT MOR CHIKIN Cow campaign, The Home Depot, and Fruit of the Loom.
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by Lance Murray |
Sep 16, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Jacobs, HF Sinclair and Holly Energy Partners, Caris Life Sciences, Fossil Group, Deloitte, TRG, Invited, Instil Bio, RealPage, Critical Start, Genuine Article, and others.
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by David Seeley |
Jan 14, 2022
The move comes just weeks after the agency's 18-story Uptown Dallas headquarters building was sold to a New York firm and local investors. As Ad Age notes, the name change will further distance the agency from its founder Stan Richards, who stepped down in 2020 after making racially offensive remarks during a call about an agency ad.
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