Tart-a-licious

Globe-Trotting Crusts: BreadEx Relaunches, Delivering Artisan International Breads to Dallas-Area Doors

by | Feb 10, 2022
BreadEx Founder and CEO Uma Iyer sliced into the bread biz early in the pandemic, when her Plano pastry shop Tart-a-Licious struggled amid lockdowns. She delivered artisan breads directly to homes, with proceeds benefiting laid-off restaurant workers. After launching BreadEx as a Tart-a-Licious sideline later in 2020, she slowly grew its services. Now she's relaunched BreadEx as her sole focus—aiming to be the FedEx of bread, one door at a time.
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