Sports Tech

Jumbotron inside Cowboys stadium

AT&T, Dallas Cowboys Amp Up Tech for Fans With Extended Stadium Partnership

by | Sep 24, 2026
The innovations include the AI-powered Starbase Connection, which converts fan-submitted photos into customized Dallas Cowboys hype videos shown at AT&T Stadium.
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North Texas’ Stack Sports Merges With Youth Sports League Management Software Provider PlayMetrics
by | Jun 11, 2025
The merger unites two highly complementary brands, augmenting PlayMetrics’ modern technology platform with the scale, reach, and capabilities of Plano-based Stack Sports "to better serve the evolving needs of sports organizations worldwide," the companies said.
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Supercharging Performance: MassChallenge Seeks Tech Innovators for Human Potential Sprint in Dallas
by | Aug 18, 2023
MassChallenge will assemble human performance and sports tech innovators to redefine the bounds of the human condition in a new six-week, high-intensity program. Target technologies are applications in biotech, defense, healthcare, space, and sports.

Applications for the Dallas-based cohort are open through September 7.
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Impact Ventures: Meet nVenue, a Sports Tech Startup That Wants to ‘Revolutionize the World of Fan-Engagement’
by | Jul 23, 2020
nVenue hopes to marry tech and sports in a way that enhances the game-watching experience. The Dallas-based startup has set out to open a new market of virtual fan-engagement.
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Golf technology Fort Worth

Is High Tech Replacing Golf Fundamentals?

by | May 23, 2017
Being a shotmaker, defined as being able to execute a variety of golf shots, was the goal of anyone on the PGA Tour. Now, technology is changing that.
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