Plano-based global sports tech provider Stack Sports and North Carolina-based PlayMetrics, a provider of operations management software for youth sports organizations, have merged, creating what the companies call “a best-in-class platform in the sports management technology ecosystem.”

The merger unites two highly complementary brands, augmenting PlayMetrics’ modern technology platform with the scale, reach, and capabilities of Stack Sports “to better serve the evolving needs of sports organizations worldwide,” the companies said. Financial terms of the merger were not disclosed.

San Francisco private equity firm Genstar Capital supported the merger and will be the majority owner of the combined company. As part of the deal, Genstar acquired PlayMetrics from Frisco-based Blue Star Innovation Partners, which had been the company’s lead investor since 2023.

Playmetrics CEO Michael Doernberg will lead the combined organization as CEO, and Stack Sports CEO Jeff Young will transition to a strategic role as advisor to the board of directors.

“This merger marks an exciting new chapter for the sports technology industry,” Young said in a statement. “We have long admired the PlayMetrics brand, and by combining our strengths, we will accelerate the speed at which new products are released, customer service is delivered, and industry relationships are forged.”

Software to manage sports

PlayMetrics said it helps customers streamline and modernize every facet of their operations, serving over 2,700 youth sports organizations across a variety of sports.

“Sports organizations are increasingly seeking a single, cohesive platform to manage their daily operations and complex business needs,” Doernberg said. “PlayMetrics has been transformational in delivering a one-stop solution for members, coaches, directors, and administrators. By joining forces with Stack Sports, we further enhance our ability to serve our customers with innovative, reliable, and intuitive software.”

Following a successful expansion beyond its flagship club operating system into governing bodies, leagues, and tournaments—including the acquisition of Crossbar in 2023—PlayMetrics has experienced what it said are unprecedented levels of growth and customer retention over the last few years.

“We’re incredibly proud of what the PlayMetrics team has accomplished under Mike’s visionary leadership,” Dan Wechsler, CEO of Dallas-based Blue Star Innovation Partners, said in a statement. “Together, we transformed PlayMetrics from a promising software platform into a market leader in sports management technology, delivering significant value for our investors and customers. Mike and his team’s dedication to innovation and customer success were key drivers, and we wish them all the best as they embark on their next chapter.”

Stack Sports is a global technology leader in SaaS platform offerings for the sports industry. Founded in 2016, it serves over 50 million users in 35 countries through its SaaS platform offerings serving customers like the U.S. Soccer Federation, Little League Baseball, and USA Lacrosse.