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Cheetos and Becky G want to inspire fans across the nation to reveal their mark-making prowess. Share your unique imprint for a shot at winning tickets to Becky G's headlining tour this fall and meet-and-greets with the pop sensation.
Cheetos Launches ‘World’s First Fingertip Sponsorship,’ Rolls Out Uplift Scholarships
by Lance Murray | Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.
by Lance Murray |
Jun 2, 2023
The moves follow a recent infusion of $4.1 million in strategic financing as Stryve looks to fuel its growth in the consumer packaged goods sector.
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by Lance Murray |
Dec 5, 2019
In this weekly roundup of funding, merger, and acquisition activity involving companies in North Texas, you’ll also find news from RevTech, BARBRI Inc., McMillan Insurance Group, Liberty Trust Company, Emergent Cold, and Frito-Lay.
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by Lance Murray |
Oct 11, 2018
You'll also find news from AT&T, GridLiance High Plains and Kainos Capital. Here are notable funding and acquisition deals with North Texas ties.
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[Background photo: Jezperklauzen via iStock/Illustration: DenPotisev via iStock]
Follow the Money: Jerry Jones Firm Invests $75M, Gradalis Raises $44M
by Lance Murray | Apr 3, 2018
From oilfield companies, to pharma, and elevator services, here are some of the latest capital raises, mergers, and acquisitions with North Texas ties that are giving the economy a lift.
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by Lance Murray |
Dec 14, 2017
PepsiCo believes the all-electric long-haul trucks will help it lower fuel costs and fleet emissions.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
