salsa

Xochitl CEO Jolie Weber [Composite image; original photo: Jolie Weber/LinkedIn]

Irving-Based Chips and Salsa Brand Xochitl Names New CEO and 3 Others to Leadership Team

by | Oct 18, 2024
Announcement of the new leadership team—including new CEO Jolie Weber—comes after a 50% investment in the company in May by Connecticut-based Forward Consumer Products.
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Investment Firm Acquires 50% of Xochitl, the Irving-Based Chips and Salsa Brand
by | May 21, 2024
Founded in 1995 with a salsa recipe passed down for nearly a century, Xochitl specializes in authentic, premium tortilla chips and salsas. Carlos Salinas, the company's founder, CEO, and chairman emeritus, will retain a 50% interest in Xochitl going forward.
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H-E-B’s 10th Annual ‘Quest for Texas Best’ Offers $70K in Prizes and a Chance to Get on Store Shelves
by | Feb 20, 2023
The grocer said that over the past decade it has discovered more than 960 unique products throughout Texas—from cookies, coffees, and roasted crickets to empanadas and specialty bar soap.
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