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Zach Eller (left) and Justin Palacios, co-founders of POV Strategy and Research [Photos: LinkedIn]
Gaming & Esports Veterans Launch Dallas Agency To Help Brands Engage with Gamers
by Lance Murray | Apr 9, 2024
POV Strategy and Research will offer services ranging from audience research and influencer marketing to paid media campaigns and "world-building strategy" in platforms like UEFN and Roblox.
by Lance Murray |
Feb 7, 2023
Coppell-headquartered Dave & Buster's Entertainment says its new offering—an interactive and immersive digital experience that "reflects the energy and excitement" of one of D&B's physical locations—is designed for multi-user experiences, enabling friends to play together and connect via some of their favorite games.
"It was important to us that Dave & Buster's World fully capture the fun and interactive energy of a physical D&B," says VP of Marketing Pete Thornfield.
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