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The Last Word: Video Game Veteran Steve Bocska on Why ‘Real Engagement’ is the Key to Loyalty Programs

by | Oct 31, 2023
“We’re disrupting loyalty. So what better place to do it than where loyalty was created?” said PUG Founder and CEO Steve Bocska. He noted that Fort Worth-based American Airlines spawned the entire loyalty industry in 1981 by launching the first successful airline loyalty program.
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