MORE►
performance fabric dress shirt
Mizzen+Main Southlake store [Photo M+M]
The Last Word: Mizzen+Main’s Bethany Muths on Brand Experiences
by David Seeley | Oct 5, 2023
Founded in Dallas in 2012, Mizzen+Main says it created the world’s first "performance fabric dress shirt" over a decade ago. Since then, the brand's flag has been flown with help from innovative marketing, like getting brand ambassador and pro golf superstar Phil Mickelson to do a "dad dance" in the company's shirt, as we noted in our story here.
