Plano-based retailer JCPenney has appointed company executive Katie Mullen as chief customer officer.
Previously JCPenney’s chief digital officer, Mullen will continue to oversee the company’s e-commerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics, and more.
“A core part of JCPenney’s overarching transformation strategy and our shift back to the basics has been a relentless focus on our customer’s needs....
MORE►
