Jon Alexis

First Look: Birdie’s Eastside Bar & Grill Opens in East Dallas Next Week

by | Dec 5, 2023
An iconic Luby's Cafeteria on Mockingbird Lane in Dallas has been transformed by Imperial Fizz Hospitality into a patio-driven bar & grill with a “cosmic country” aesthetic drawing inspiration from Texas history, Marfa, and "East Dallas’ funky uniqueness."
Birdie’s Eastside, a New Marfa-Like Gathering Place from Jon Alexis, Is Coming to East Dallas
by | Aug 2, 2023
At the site of a former Luby's cafeteria, the "concept lab" at Alexis' Imperial Fizz Hospitality has cooked up a bar & grill tailored to the neighborhood's needs. With a patio bigger than an NBA basketball court and a Marfa-esque vibe, Birdie's Eastside will be "just like East Dallas," Alexis says: "casually Texan, a little boho, super comfy, and easygoing."
The Last Word: Smokey John’s Brent Reaves on How Restaurants Pick Their Locations
by | Jun 1, 2023
A location can make or break a restaurant. So how do spots get picked for some of DFW's favorite eateries? Five Dallas-area restaurateurs talked with D Magazine about pinpointing their places, including Brent and Juan Reaves; Sawsan Abublan, co-owner of Shawarma Press; Tanner Agar, co-owner of Rye and Apothecary; Jon Alexis, the force behind TJ’s Seafood, Malibu Poke, Escondido, and Ramble Room; and Khanh Nguyen, who brought us ZaLat Pizza and DaLat.
Imperial Fizz Is Building a Dallas Restaurant Portfolio ‘By Doing It Backwards’
by | Dec 13, 2022
Dallas restaurateur Jon Alexis is opening Ramble Room in Snider Plaza as the second venture of his company Imperial Fizz, following the successful launch of Escondido Tex-Mex in Preston Hollow. The two-story Ramble Room will open in early spring, offering "approachable, everyday American classic dishes." It's part of Alexis' "do it backwards" approach: "We find a great spot in a great neighborhood, and figure out what those neighbors need," Alexis said.