Jason Lake

Cowboys Launch ‘Dallas Cowboys Game Time’ Gaming Platform in Collaboration with GameSquare

by | Apr 17, 2023
The Dallas Cowboys have been huddling closer to gaming and esports for years. Now the organization is kicking off its own "Dallas Cowboys Game Time" gaming platform and community, in a collaboration with Toronto-based GameSquare. Featuring "always-on gaming programming," the platform kicks off on May 20 with a Fortnite tournament—and the chance to win a trip for two to the 2023 Super Bowl in Las Vegas.
The Last Word: John Goff on Why GameSquare Is Moving its HQ to The Star
Toronto-based GameSquare Esports acquired Frisco's Complexity Gaming in June 2021. Since launching in 2003, Complexity has won over 140 esports championships in nearly 30 games, and is headquartered at The Star in Frisco.
Complexity Stars Launches in Frisco with Athletes from NFL, NBA, UFC, and WNBA
by | Nov 30, 2021
A star-studded lineup of pro athletes is just the beginning for Complexity Stars. The new division from Frisco-based Complexity Gaming plans to add music stars and other celebs to its fold. The goal: Amplify the brand power of top athletes and stars by connecting them with the $2.1 billion esports and game streaming universe.