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information management consultancy
Corey Mellick, president and CEO of Amplifi, Inc. [Photo: Amplifi]
Here’s How Amplifi’s CEO Used His Career Onstage to Build a Data-First Consultancy
by Bella Pinera | Jun 9, 2021
Former musician Corey Mellick dropped out of college to go on tour. But after meeting his now wife at a gig, he left the life on tour to become a consultant. Eventually, he realized he had the chops to start his own company—so he founded Amplifi, using his musical skills to make it a global data driven management consultancy that works with some of the largest brands in retail, manufacturing, and distribution.
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They’ve all discovered that their next big idea might come from a college classroom....
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The company said that Smith will drive brand engagement and revenue growth through innovation, data-driven marketing strategies, and talent cultivation....
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