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immersive entertainment
This Zip line at Fritz's Adventure Park travels past towers erected along Sam Rayburn Tollway and back through the building's rafters. [Photo: Fritz's]
Fritz’s Adventure Zips Open April 2 at Grandscape in The Colony
by David Seeley | Mar 5, 2025
Fritz’s Adventure will feature an indoor/outdoor "TreeTops zipline course" that will send guests zipping around the building and back inside again. There will also be extreme slides, underground tunnels, giant treehouses, a multi-level ropes course, and "much more."
by David Seeley |
Jan 30, 2025
Ready to channel your inner Oliver, Charles, and Mabel from Hulu's "Only Murders in the Building"? You'll get the chance starting Feb. 8 when Nashville-based The Escape Game debuts its escape room experience in North Texas.
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by David Seeley |
Sep 30, 2024
Topgolf meets basketball in this new concept launching out of Dallas. Led by CEO Derrick Mayes, the former Super Bowl-winning Green Bay Packers wide receiver, JumpShot Live venues are slated to offer 50 custom-designed gaming bays—with "patent-pending tech" that allows the hoop and net to move dynamically along each 40- by 10-foot lane.
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by David Seeley |
Jul 30, 2024
Why take cuts in a dusty batting cage when you can swing for the fences with friends in a buzzworthy venue? That's the idea behind Batbox, which has chosen DFW for its first U.S. location after opening 13 venues across Mexico. Now, with a $7.3 Series A closed, Batbox is calling its shot: 25 U.S. locations by 2030.
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TOCA Social is coming to Grandscape in The Colony in Summer 2025. [Photo: TOCA Football]
World Cup Appetizer: TOCA Social Is Coming to Grandscape in The Colony
by David Seeley | Jul 18, 2024
The first TOCA Social immersive soccer entertainment venue opened in London in 2021, attracting cast members of "Ted Lasso" and top Premier League stars. Next summer, the first U.S. venue will kick its way into Grandscape in The Colony, thanks to a partnership with Major League Soccer in advance of the 2026 FIFA World Cup.
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by David Seeley |
Jun 21, 2024
Would you like to go snow skiing without hitting the slopes? Score soccer goals against a "Robo Goalie"? Go paragliding while barely leaving the ground? Or punch out an AI-powered BotBoxer? Those are just some of the immersive sports experiences on tap at Active Arena, which is racing toward an opening in Frisco later this month.
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by David Seeley |
Jun 18, 2024
The Netflix House coming to Dallas in 2025—one of only two planned in the U.S.—will be a full-blown immersive entertainment venue where fans can experience hits like "Bridgerton" and "Squid Game" beyond the screen. Merch, meals, and show-themed drinks will be on tap too.
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by David Seeley |
Nov 15, 2023
A football is round with points on each end. A bowling pin is tall and wobbly. They were never meant to mingle—but somehow they do at Fowling Warehouse, a 71,000-square-foot food-and-entertainment venue in Plano.
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Each suite at The Bays at Frisco will feature a private hitting bay. [Rendering: The Bays]
Swing from Your Suite: TaylorMade To Partner on 18-Acre Frisco Resort Featuring Private Golf Hitting Bays
by Lance Murray | Aug 10, 2023
Slated to open in spring 2025 next to the PGA of America HQ in Frisco, The Bays Golf Experience and Suites will feature private hitting bays inside individual suites, four stories of "top-tier" golf entertainment, the "largest television in North Texas," the most advanced TaylorMade golf technology, custom club fittings, and more. (Did we mention the waterfalls?)
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by David Seeley |
Jul 11, 2023
With the first-ever Major League Cricket match looming Thursday in Grand Prairie, the sport of cricket is catching on in DFW. Sixes Social Cricket, a London-based immersive entertainment concept, opened at Grandscape on June 17 to help North Texans get in the swing of things.
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by David Seeley |
Apr 18, 2023
North Texas is quickly staking claim to be the capital of cricket in the U.S. We already have the first professional cricket stadium in the U.S.—Grand Prairie Stadium, home of Major League Cricket's Texas Super Kings, who'll host the MLC's inaugural match this July 13th. Now U.K.-based Sixes Social Cricket has announced the U.S. debut of its immersive social cricket experience here, too. It's slated to open this summer at Grandscape, the shopping and entertainment destination in The Colony.
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by David Seeley |
Feb 14, 2023
Ready to really get in the game? Dallas-Fort Worth has become
a major testing ground for an endless variety of immersive entertainment concepts—and more high-tech amazements are on the way.
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