immersive entertainment

‘Only Murders In The Building’ Escape Room Experience Coming to Grapevine Mills

by | Jan 30, 2025
Ready to channel your inner Oliver, Charles, and Mabel from Hulu's "Only Murders in the Building"? You'll get the chance starting Feb. 8 when Nashville-based The Escape Game debuts its escape room experience in North Texas.
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Jumpshot Live: Basketball Eatertainment Concept To Launch Out of Dallas
by | Sep 30, 2024
Topgolf meets basketball in this new concept launching out of Dallas. Led by CEO Derrick Mayes, the former Super Bowl-winning Green Bay Packers wide receiver, JumpShot Live venues are slated to offer 50 custom-designed gaming bays—with "patent-pending tech" that allows the hoop and net to move dynamically along each 40- by 10-foot lane.
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Swinging Into North Texas: Batbox ‘Eatertainment’ Venue To Open in Addison
by | Jul 30, 2024
Why take cuts in a dusty batting cage when you can swing for the fences with friends in a buzzworthy venue? That's the idea behind Batbox, which has chosen DFW for its first U.S. location after opening 13 venues across Mexico. Now, with a $7.3 Series A closed, Batbox is calling its shot: 25 U.S. locations by 2030.
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Grapevine’s Crush It! Sports Lounge Adds Augmented-Reality ‘Social Darts’ & More To Its Sports Simulator Offerings
by | Jul 19, 2024
After launching in 2020 at the onset of the pandemic, Crush It! scored by offering multi-sport Full Swing Golf simulators, letting customers play football, baseball, soccer, hockey, and more. Now it's added nearly 4,000 SF, rolling out six lanes of Duckpin Social bowling along with new sports-themed arcade games and AR darts.
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Immersive Sports Venue Active Arena Is Racing Toward Its Launch in Frisco

by | Jun 21, 2024
Would you like to go snow skiing without hitting the slopes? Score soccer goals against a "Robo Goalie"? Go paragliding while barely leaving the ground? Or punch out an AI-powered BotBoxer? Those are just some of the immersive sports experiences on tap at Active Arena, which is racing toward an opening in Frisco later this month.
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A ‘Netflix House’ Immersive Experience Venue Is Coming to Galleria Dallas
by | Jun 18, 2024
The Netflix House coming to Dallas in 2025—one of only two planned in the U.S.—will be a full-blown immersive entertainment venue where fans can experience hits like "Bridgerton" and "Squid Game" beyond the screen. Merch, meals, and show-themed drinks will be on tap too.
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Pigskin Meets Pins at the Fowling Warehouse in Plano
by | Nov 15, 2023
A football is round with points on each end. A bowling pin is tall and wobbly. They were never meant to mingle—but somehow they do at Fowling Warehouse, a 71,000-square-foot food-and-entertainment venue in Plano.
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A ‘Deep Space’ Multisensory Installation Is Coming to Richardson
by | Aug 15, 2023
"Sensing Deep Space: Pandora's Cluster" will take people on an artistic journey to a galactic collision 4 billion light years away—with a little help from the SciArt Exchange, UT Dallas, an Australian composer and audiovisual artist, and others.
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As MLC Debut Looms, Sixes Social Cricket Is Swinging at Grandscape in The Colony

by | Jul 11, 2023
With the first-ever Major League Cricket match looming Thursday in Grand Prairie, the sport of cricket is catching on in DFW. Sixes Social Cricket, a London-based immersive entertainment concept, opened at Grandscape on June 17 to help North Texans get in the swing of things.
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U.K.’s Sixes Social Cricket Is Launching Its First U.S. Venue at Grandscape in The Colony
by | Apr 18, 2023
North Texas is quickly staking claim to be the capital of cricket in the U.S. We already have the first professional cricket stadium in the U.S.—Grand Prairie Stadium, home of Major League Cricket's Texas Super Kings, who'll host the MLC's inaugural match this July 13th. Now U.K.-based Sixes Social Cricket has announced the U.S. debut of its immersive social cricket experience here, too. It's slated to open this summer at Grandscape, the shopping and entertainment destination in The Colony.
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From Multiplayer VR to Mind‑Bending Art, Immersive Entertainment Rules in North Texas
by | Feb 14, 2023
Ready to really get in the game? Dallas-Fort Worth has become a major testing ground for an endless variety of immersive entertainment concepts—and more high-tech amazements are on the way.
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‘Going Dark’: Drive Shack Plans to Delist from NYSE, Focus on Growth Without ‘Undue Distraction’
by | Dec 15, 2022
Dallas-based Drive Shack Inc., creator of the modern mini-golf brand Puttery, plans to voluntarily delist from the NYSE in order to focus on running the business and achieving growth.

Entertainment venues and "competitive socializing" are a driver of that growth: Puttery has expanded to five locations since its debut in North Texas in 2021. "Going dark" will allow management and employees to focus on running the business and achieving growth—without the distractions of being a publicly traded company, it says.
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