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[Composite image: DI Studio; Sources: Match Group, Sniffies]
Match Group Invests $100M in Map-Based Cruising Platform Sniffies, With Path to Full Ownership
by Quincy Preston | Apr 30, 2026
The Dallas-based dating company is backing the fast-growing app—which Reuters called a Grindr rival—with an option to acquire it outright, part of an investment approach Match says it has used before, including with Hinge.
