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Frost Prioleau
Simpli-fi CEO Cali Tran [Photo: Simpli-fi]
Simpli.fi Names Former Cision CEO as Its New Chief Executive
by Lance Murray | Jun 12, 2025
Cali Tran brings extensive experience and a deep understanding of the media, advertising, and digital marketing landscapes to Simpli.fi, the Fort Worth advertising software provider said. He succeeds founder and CEO Frost Prioleau, who will become executive chairman.
by Nicholas Sakelaris |
Aug 13, 2018
Fort Worth-based Simpli.fi has been pioneering geolocation-based advertising since 2010 and has experienced rapid growth and awards while also adding clients.
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