Enrique Ramirez

Buff City Soap Announces Franchise Business Veteran as New CEO

by | Mar 9, 2023

Dorvin Lively has been named chief executive officer of Dallas-headquartered Buff City Soap, a plant-based home and personal care brand franchise.

“We’re incredibly excited to welcome Dorvin as our new CEO of Buff City Soap. His extensive experience leading multi-unit franchise businesses, including his most recent leadership role at Planet Fitness, is immensely valuable to Buff City Soap....

MORE