Betterware Global CEO Andres Campos [Video still: Betterware]
Betterware said the decision to expand its "life-hack products" direct sales brand to the U.S. was a natural choice because of its proximity to Mexico, and an untapped customer base that already has some familiarity with the brand. It chose Dallas as the home for its U.S. headquarters because of the city’s superior distribution network and access to Texas’ "growing talent pool."