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Deirdre Lester
Teton Ridge Executive Chairman Shawn Colo [Photos: Shawn Colo/Teton Ridge]
Western Sports & Entertainment Co. Teton Ridge Names New Executive Chairman to Form an Office of the CEO
by Lance Murray | Nov 4, 2025
Shawn Colo brings a two-decade track record of success as an operator, investor, and entrepreneur building and growing businesses to Fort Worth-based Teton Ridge, which owns The Cowboy Channel and the Cowgirl Channel.
by Lance Murray |
Nov 20, 2024
A leader at the intersection of Western sports and entertainment, Teton Ridge has acquired the properties from Omaha-based Rural Media Group. "This is a defining moment that solidifies Teton Ridge as an authority in Western sports and storytelling," CEO Deirdre Lester said.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
