MORE►
Dallas Cowboys
The Dallas Cowboys' headquarters is located at The Star in Frisco. [Photo courtesy City of Frisco]
Dallas Cowboys Hit 11 Digits as World’s First $10B Sports Team
by David Seeley | Dec 12, 2024
The Cowboys are 5-8 in an increasingly woeful, injury-plagued season. But that hasn't hurt the team's bottom line. Far from it, says Forbes in its annual report on The World’s 50 Most Valuable Sports Teams.
by Quincy Preston |
Dec 4, 2024
The Rising GENerosity kickoff at Dallas’ Park House brought together changemakers aged 25 to 50 for an evening of bold ideas, meaningful connections, and fresh inspiration. See highlights in our gallery.
MORE►
by David Seeley |
Oct 9, 2024
If you've been stuck in bumper-to-bumper traffic around Texas Stadium and Globe Life Field before a game, you probably dreamed of going faster. How does 200 MPH-plus sound? Those speeds are on the way when the IndyCar Grand Prix of Arlington roars through in 2026.
MORE►
by Lance Murray |
Sep 25, 2024
"Father of biohacking" Dave Asprey and fitness entrepreneur Anne Mahlum are among the new investors in OxeFit, joining top sports stars (including Cowboys QB Dak Prescott) who've invested in past funding rounds. The company said it will use the new funding to continue bringing "state-of-the-art" AI to its health and fitness experiences.
MORE►
Why is this man smiling? Oh, that's why. [Photo of Jerry Jones within background: Crete United]
The Last Word: Sportico on the Dallas Cowboys Breaking the $10B Valuation Mark
by David Seeley | Aug 13, 2024
Jerry Jones' 1989 deal to buy the Dallas Cowboys for $150 million looks smarter and smarter every year. Especially this year—because Sportico, the sports industry content platform, just released its NFL team valuations and put America's Team at the top at $10.32 billion. Cracking that 11th digit is a first for any sports franchise on the face of the earth.
MORE►
by David Seeley |
Aug 9, 2024
Now those are what we call some "Cowboy" boots. To kick off a five-year partnership as the official boot of the Dallas Cowboys, Dallas-based Lucchese Bootmaker has launched a new Lucchese x Dallas Cowboys collaborative collection—for men, women, and even girls who like the 'Boys.
MORE►
by David Seeley |
Jul 9, 2024
There's a new (replica) ring of honor in North Texas—one that circles the bar of Irvin's new Playmakers88 sports bar and grill in The Colony. This weekend, the venue gets an official grand opening—with a percentage of proceeds going to the Alzheimer's Association of Greater Dallas.
MORE►
by Lance Murray |
Jul 8, 2024
The Sportcane features a patent-pending 22-degree curve to better support the body by absorbing high-loading forces at impact and restoring normal knee flexion angle. The Super Bowl XII champion defensive end said that after using it, he noticed "immediate improvements" in his pain and mobility.
MORE►
The Dallas Cowboys have signed a multi-year partnership with Las Vegas-based Aristocrat Gaming. [Video still: Aristocrat Technologies]
Gambling on Gaming: Dallas Cowboys Partner with Las Vegas Slot Machine Company
by David Seeley and Lance Murray | Jun 18, 2024
As an official multi-year partner of the Cowboys, Aristocrat Gaming said it will have prominent signage throughout AT&T Stadium year-round—including in-stadium, on the concourse, and in-game branding. It's yet another example of how gaming and sports are becoming more and more entwined—from the new ownership of the Mavericks to micro-betting tech startups right here in North Texas.
MORE►
by David Seeley |
Apr 11, 2024
In March, Dallas Cowboys Owner and GM Jerry Jones did an interview with Dallas Morning News sportswriter David Moore about Dak Prescott's Super Bowl-winning potential. When a photo from the interview was posted on X, it went viral fast—even faster than the 'Pokes end their playoff runs.
MORE►
by David Seeley |
Apr 11, 2024
Dallas nonprofit Behind Every Door Ministries purchased a faded, 50-year-old community center from the Salvation Army in partnership with Veritex Community Bank, the Dallas Cowboys, the NFL Foundation, local pro golfers Jordan Spieth and Scottie Scheffler, and Los Angeles Dodgers pitcher Clayton Kershaw. A $15 million capital campaign has led to a revitalized community hub for Southern Dallas.
MORE►
by David Seeley |
Apr 4, 2024
Kansas City Chiefs fans love their football team—but they hate taxes more. Jackson County, Mo., residents voted down a proposed 40-year, three-eighths of a cent sales tax that would have helped fund an $800 million renovation of Arrow Stadium. Now Dallas Mayor Eric Johnson has invited the Chiefs to come back home to Dallas.
MORE►
University of North Texas President Neal Smatresk. [Image sources: Smatresk, Gary Payne/UNT Photo; background, DI Studio]
Next Chapter: University of North Texas President Neal Smatresk Announces Plans to Step Down
by Quincy Preston | Feb 6, 2024
Neal Smatresk's decade at UNT sparked big changes and growth, boosting its standing in academics and research. From "record-breaking enrollment" to "making UNT the highest-ranked Tier One institution in the North Texas region," his tenure marks transformation across multiple fronts.
MORE►
by David Seeley |
Jan 26, 2024
It's officially unofficial that the 2026 FIFA World Cup Final—the greatest sports event on earth to be viewed by billions of people worldwide—will be played at AT&T Stadium in Arlington.
MORE►
by Lance Murray |
Nov 16, 2023
Overair said it expects the eVTOL air taxi operations to offer a direct connection to Arlington's Entertainment District, the home of Six Flags Over Texas, Hurricane Harbor, the Texas Rangers, Dallas Cowboys, Arlington Renegades, and the WNBA’s Dallas Wings—as well as numerous restaurants, shopping centers, museums, and live entertainment venues. The service could begin in 2028.
MORE►
by David Seeley |
Nov 10, 2023
Gannett, a former chief marketing officer for "American Idol" and "So You Think You Can Dance," launched Dallas-based Gannett.Partners to provide leadership coaching, operating advisory services, and strategic capital solutions. A native of Dallas who's lived in New York, he knows both cities well—and believes things are trending Dallas' way.
MORE►
