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The new AI-powered Starbase Connection converts fan-submitted photos into customized Dallas Cowboys hype videos shown on electronic screens at AT&T Stadium. [Photo: AT&T, Edzer Roukema]
AT&T, Dallas Cowboys Amp Up Tech for Fans With Extended Stadium Partnership
by John Egan | Sep 24, 2026
The innovations include the AI-powered Starbase Connection, which converts fan-submitted photos into customized Dallas Cowboys hype videos shown at AT&T Stadium.
by Sandra Engelland |
Aug 20, 2026
Troy Bertram, an Army veteran and former Google Cloud and Amazon Web Services executive, brings a passion for public service and public-sector partnerships to the Arlington-based foundation.
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by Glenn Hunter |
Jan 23, 2025
At its annual meeting at Arlington's Globe Life Field, the Dallas Regional Chamber took a victory lap with Dallas-Fort Worth's multiple No. 1 economic rankings, outlined DRC priorities for the new legislative session, and heard from five leading pro sports executives why North Texas is such a sports business powerhouse.
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by David Seeley |
Aug 9, 2024
Now those are what we call some "Cowboy" boots. To kick off a five-year partnership as the official boot of the Dallas Cowboys, Dallas-based Lucchese Bootmaker has launched a new Lucchese x Dallas Cowboys collaborative collection—for men, women, and even girls who like the 'Boys.
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[Image: FIFA]
The Last Word: FC Dallas President Dan Hunt on the World Cup Coming Back to Dallas
by Dallas Innovates | Staff Report | May 18, 2023
The next World Cup is still three years away, but soccer fans in North Texas were already buzzing like crazy today. That roar you might have heard at the AT&T Discovery Center in downtown Dallas or the The Star’s Tostitos Plaza in Frisco coincided with the official unveiling of the FIFA World Cup 2026 Dallas logo and branding.
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by Dallas Innovates | Staff Report |
May 5, 2023
Usually they race for the end zone, but Wednesday some of the Dallas Cowboys' top players swung for the fences at the Reliant Home Run Derby in Frisco. And whether they got dingers or popups, it was all for a good cause. Find out which Cowboy won for the second straight year—as two all-new 'Pokes players joined in the fun.
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by David Seeley |
May 4, 2023
Skydance produced the hit movie “Air,” directed by Ben Affleck and starring Affleck, Matt Damon and Viola Davis, about the birth of the Air Jordan Brand. With "Jerrah" as the star of its new project, Skydance aims to mine "never before seen content" from the NFL Films vaults to reveal the Dallas Cowboys owner like never before.
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by David Seeley |
Aug 10, 2022
South by Southwest has opened its 2023 "PanelPicker" for crowd-sourced community voting through August 21. You could be among the people who vote to decide which panelists will take the stage next March at SXSW.
Out of the thousands of session proposals up for voting, many have Dallas-area ties. We share just 10 of them—including ideas from Mark Cuban, the Dallas Cowboys, Venture Dallas, Dallas Innovation Alliance, CollateralEdge, Kanarys, Zirtue, Masterplan, and more.
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[Image via Tech Titans]
Tech Titans’ 5G Challenge Winner: ‘We See a Future Society of Synthetic and Real Humans Working Together’
by Quincy Preston | Oct 14, 2020
UT Dallas' Marjorie Zielke, winner of the 5G award, says her AI/VR platform could "eventually create stand-alone, life-like holograms of virtual teachers." Judge Mark Cuban commented on the tech's potential to provide access to virtual teachers for students attending disadvantaged schools.
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