Brian Ratchford

UT Dallas Researchers Study How Crowdfunding Campaigns Succeed (and Fail) With Social Media

by | Mar 31, 2022
UT Dallas marketing professor emeritus Brian Ratchford and his team explored the effects of social media on crowdfunding across nearly 440 GoFundMe campaigns.  They found that social media is most helpful in the first 10 days of a campaign. “If a campaign doesn't do well at the outset, it is unlikely to succeed,” Ratchford said.
Discovery: Aircraft Composites, BRIT & TCU, Retail Discounts, Math Assessment
by | Sep 29, 2017
Researchers across North Texas are doing cutting-edge work in a variety of fields. Here are some examples.