brand strategy

MoneyGram Appoints New CMO Amid Its ‘Refounding Journey’

by | Jun 17, 2025
Lamia Pardo will lead global marketing across all channels and markets, with a mandate to accelerate sustainable growth by scaling customer acquisition, increasing retention, and strengthening long-term loyalty.
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Media Culture Adds Industry Veteran to Lead Strategic Initiatives
by | Mar 14, 2023

Veteran brand strategist Lori Lasky has joined independent brand performance agency Media Culture’s leadership team to head the agency’s strategic initiatives.

Most recently, Lasky was director of Integrated Media at Nautilus Inc., and she will be responsible for program strategy across the agency’s portfolio of clients. She will work to identify opportunities for growth and drive integrated strategy across the team to align with business goals....

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