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Baxter Box
Kristi O’Brien (left) and Kit Ulrich [Photos: LTK]
LTK Expands C‑Suite ‘to Drive Future of the Creator Economy’
by Lance Murray | Jul 17, 2025
CRO Kristi O’Brien and CXO Kit Ulrich have joined the $2 billion Dallas-based influencer commerce marketing platform, which is used by nearly 40% of Gen Z and Millennial women in the U.S., according to LTK.
by Lance Murray |
Feb 27, 2025
LTK Co-Founder and President Amber Venz Box says the creator commerce platform has rebuilt the LTK app from the ground up. Now users have control over their feed with the ability to discover creators by interests and location. And for the first time, they can see and connect with friends on LTK.
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by Dallas Innovates | Staff Report |
May 24, 2023
Dallas-based LTK helped create the creator economy when it launched in 2011, launching a new category that monetized Instagram and allowed lifestyle creators to become entrepreneurs. It was valued at $2 billion just 10 years later. But when Venz Box first started the company, she had only $236 in her bank account, according to Fortune Magazine.
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by Lance Murray |
Mar 31, 2023
The new LTK Boost advertising solution lets brands amplify creator collaboration content directly from the creator’s social media handles. The Dallas-based global creator marketing platform says that will lead to "higher engagement and conversion."
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Left: The LTK platform powers creator-guided shopping; Right: Amber Venz Box [Photos: LTK]
Dallas-Based Creator Economy Pioneer LTK Raises $300M from SoftBank
by Alex Edwards | Nov 22, 2021
The investment values LTK, formerly rewardStyle, at $2 billion. The fashion-forward tech innovator plans to use the capital to rapidly grow its team and accelerate its multifaceted, influencer-driven marketplace for creators, brands, and shoppers.
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by Alex Edwards |
Sep 16, 2020
Catherine “Kit” Ulrich, the former CPO of WeightWatchers and Shutterstock and the youngest-ever CPO of a publicly traded company, is the new general manager of rewardStyle's fast-growing influencer-driven consumer shopping app.
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by Sandra Engelland |
Sep 10, 2020
The influencer-driven LIKEtoKNOW.it app is rewardStyle's fastest-growing product. 5,000 retailers—from Chanel to Walmart and Adidas to Ulta—were integrated in the new LTK Shopping Video feature at launch.
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by Payton Potter |
Feb 26, 2019
North Texas' entrepreneurial power couples, this time the founders of rewardStyle, talk about life, balance, and finding success in Dallas-Fort Worth.
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Amber Venz Box, CEO and co-founder, of rewardStyle
7 Master Innovators and Their Secret Weapons
by Nicholas Sakelaris | Jan 31, 2018
They are fearless North Texas masterminds with a history of revolutionizing their industries: Joshua King, Amber Venz Box, Lance Crosby, Paul Bettner, Walter Voit, Joshua King, Will Rosellini, and Dave Copps. They share “secret weapons” and lessons learned — as well as the technology to watch.
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by Jewels Clark |
Dec 8, 2017
The Dallas entrepreneurs shared their startup story as part of the Federal Reserve Bank of Dallas' Global Perspectives series.
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by Dallas Innovates | Staff Report |
Nov 30, 2017
Browse our curated selection of events to plan your next week — and beyond.
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by Jewels Clark |
Sep 20, 2017
RewardStyle influencers point their followers toward products in their posts, which in turn can impact retailers' online traffic, and, hopefully, translate into sales.
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3 Things We’re Reading: UNT App Helps Users Navigate Airport Terminals
by Amanda Hayes | Jun 10, 2016
Every day Dallas Innovates staffers scour websites looking for the most interesting stories about innovation and creativity.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
