AT&T Stadium

Fireball Whisky To Collect Fans’ Tears After Nov. 10 Cowboys-Eagles Game

by | Oct 31, 2024
This is how bad it's gotten for anxious, wary Cowboys fans this season: Fireball Whisky will collect fans' tears after the Nov. 10 Cowboys-Eagles game at AT&T Stadium to help fuel its limited-edition launch of Crierball. Now that's what we call a shot.
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2026 Just Got Louder: IndyCar Grand Prix Roaring Into Arlington Entertainment District
by | Oct 9, 2024
If you've been stuck in bumper-to-bumper traffic around Texas Stadium and Globe Life Field before a game, you probably dreamed of going faster. How does 200 MPH-plus sound? Those speeds are on the way when the IndyCar Grand Prix of Arlington roars through in 2026.
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The Last Word: Dallas Airport System’s Vincent Lewis on Prepping for the 2026 World Cup
by | Aug 14, 2024
In 2026, AT&T Stadium will host nine FIFA World Cup matches, including a globally watched semi-final—more than any of the other 15 host venues in the U.S., Canada, and Mexico. A stunning 3.4 million spectators attended the 2022 World Cup matches in Qatar. Now Lewis is tasked with making sure arrivals and departures go smoothly in 2026 at Dallas Love Field Airport, Dallas Executive Airport, and the Vertiport in downtown Dallas. 
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Gambling on Gaming: Dallas Cowboys Partner with Las Vegas Slot Machine Company
by | Jun 18, 2024
As an official multi-year partner of the Cowboys, Aristocrat Gaming said it will have prominent signage throughout AT&T Stadium year-round—including in-stadium, on the concourse, and in-game branding. It's yet another example of how gaming and sports are becoming more and more entwined—from the new ownership of the Mavericks to micro-betting tech startups right here in North Texas.
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Despite Near-Miss on The Final, AT&T Stadium Snags Nine 2026 FIFA World Cup Matches

by | Feb 5, 2024
No Final? No problem. JerryWorld in Arlington will still be the site of more 2026 FIFA World Cup matches than any of the other 15 host venues. That includes one of the biggest prizes—hosting one of the two globally watched semi-final matches. Jerry Jones called the announcement a "triumph" and "a fabulous success."
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The Last Word: Dallas Sports Commission’s Monica Paul on Impact of a 2026 World Cup Final on North Texas
by | Jan 26, 2024
It's officially unofficial that the 2026 FIFA World Cup Final—the greatest sports event on earth to be viewed by billions of people worldwide—will be played at AT&T Stadium in Arlington. 
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The Robots Are Coming: ‘Waves of Innovation’ Event To Be Held at AT&T Stadium
by | Nov 3, 2023
Olympus Controls and around 20 of its factory automation partners will be showcasing robotics solutions for manufacturing companies at the November 15 event. From sanding-and-polishing "cobots" to vision-guided robotic arms, the solutions aim to help solve 'historically low' labor participation rates.
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The Last Word: Clark Hunt On DFW’s Chances To Land a Big, Maybe THE Big, World Cup Match
by | Oct 26, 2023
Dallas billionaire Clark Hunt, owner of the reigning Super Bowl champion Kansas City Chiefs, sat down with Anurag Jain at the Venture Dallas Summit on Wednesday. Hunt—the chairman and CEO of both the Chiefs and FC Dallas—was the headliner for the first event at the annual summit for innovators and investors at the Bush Center.
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The Last Word: The Cordish Cos.’ Marnie Sauls on the Lure of One Rangers Way

by | Aug 9, 2023
One Rangers Way—an architecturally striking luxury residential project being built in the Arlington Entertainment District—isn't slated for completion until December 2024. But pre-leasing has been underway for three weeks now, triggering "incredible interest and momentum," according to The Cordish Companies, the building's developer.
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Plano-Based Lexus USA Partners with Beyoncé’s Renaissance World Tour and BeyGOOD Foundation, Supporting Minority-Owned Small Businesses
by | Jul 26, 2023
The local BeyHive's buzzing about the September 21 Beyoncé concert at AT&T Stadium. Lexus has signed on as a U.S. tour sponsoring partner—and is providing $20,000 in each tour city to help small, minority-owned businesses through the BeyGOOD Foundation.
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Dallas Cowboys Are World’s No. 1 Most Profitable Sports Team, Forbes Says
by | Jun 5, 2023
The Dallas Cowboys pile up more than some of the NFL's leading offensive and defensive statistics. They also stack up profits—more than any other team on earth by far, according to a new Forbes report. In the past three years alone, the 'Pokes pulled down $1.17 billion in operating income, according to Forbes' list of The Most Profitable Teams in Sports. And it wasn't only from the gridiron—the Cowboys bank profits in innovative ways through everything from e-sports and gaming to lucrative sponsorships.
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The Last Word: FC Dallas President Dan Hunt on the World Cup Coming Back to Dallas
The next World Cup is still three years away, but soccer fans in North Texas were already buzzing like crazy today. That roar you might have heard at the AT&T Discovery Center in downtown Dallas or the The Star’s Tostitos Plaza in Frisco coincided with the official unveiling of the FIFA World Cup 2026 Dallas logo and branding.
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AT&T Stadium Is Getting a $295 Million Upgrade

by | Dec 12, 2022
Jerry World is still a marvel to millions, but it's not quite as cutting-edge as when it first opened in 2009. Now the Dallas Cowboys are about to do something about it, with $295 million in upgrades planned for AT&T Stadium. That's according to a report by Sports Business Journal, which says the refresh won't "radically alter" the look and feel of the 100,000-seat stadium. Instead, most of those millions will go toward refreshing premium spaces that are set for lease renewals, as well as upgrading back-end systems and technology in the run-up to the 2026 World Cup.
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Texas Rangers, Cordish Companies Break Ground on One Rangers Way Luxury Apartment Community
by | Oct 27, 2022
The 300-unit One Rangers Way will be "one of the most luxurious, resort-style apartment communities in the country" when it opens in 2024, the city of Arlington says. Just a short walk from Choctaw Stadium, Globe Life Field, and AT&T Stadium, it will provide the "missing piece" at the heart of the Arlington Entertainment District, said Rangers EVP Rob Matwick. "One of the things that was very important to our company, to the Rangers, to the city, was that we create a 365 community and a heartbeat for the city," Blake Cordish, principal at The Cordish Companies, said at the groundbreaking. “To do that, you need great residential."
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Illinois-Based ExteNet Systems Is Moving Its HQ to Frisco
ExteNet Systems is relocating from the Chicago area to a new 37,000-square-foot space at the Frisco Station development. The company—which specializes in providing secure 5G and fiber-neutral host communications infrastructure—has worked on projects for the Dallas Cowboys' AT&T Stadium, the Empire State Building, and Dallas’ Bank of America Plaza.

It's an "opportunity to reimagine our future," says Richard Coyle, ExteNet's president and CEO.
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In All-Dallas Deal, Parking Tech Platform ParkHub Bolsters Its Payments Solutions
by | Aug 22, 2022
Dallas-based ParkHub—which manages parking operations and payments for businesses, municipalities, and venues like AT&T Stadium and American Airlines Center, while delivering analytics and insights—has acquired Dallas payment processing integrator Fuzse for an undisclosed amount. It's the latest in a string of deals struck by ParkHub. The move comes after ParkHub raised around $100 million in January in a growth investment round aimed at driving "complementary acquisition opportunities."
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