Advertising & Marketing

Mary Kay rolled out a collection of three Korea-made skin care products in October called the K-Beauty Texture Edit. [Image: Mary Kay Inc.]

Inside Mary Kay’s Innovation Push: Its AI Tools and Largest-Ever Campaign Target a New Generation

by | Nov 4, 2026
Chief Brand and Scientific Officer Lucy Gildea talks with Dallas Innovates about how the Addison-based direct seller is pairing AI-powered tools with a 40-market brand campaign to reach younger customers and consultants.
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