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advertising
Michael Schoen (left) and Susan Rothwell [Composite Illustration: DI Studio; Source images: Simpli.fi]
Fort Worth Adtech Firm Adds New Product and Revenue Chiefs Amid Growth Push
by Quincy Preston | Oct 3, 2025
As Simpli.fi doubles down on AI tools and B2B targeting this year, its new CEO brings in execs from Neustar and Epsilon to scale innovation and help clients navigate the evolving advertising landscape.
by Lance Murray |
Aug 2, 2024
Ellen Johnson serves as EVP and CFO of the Interpublic Group of Companies, one of the world’s leading providers of marketing and advertising solutions.
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by Lance Murray |
May 17, 2024
Michael Innocentin will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns.
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Hugh Boyle (left) and Bob Wagner, founders of Doable and the Consumers with Disabilities Research Foundation
Dallas-Based Doable Launches as ‘First-Ever’ Creative Agency Founded, Staffed by Talent With Disabilities
by Quincy Preston and Lance Murray | Aug 2, 2023
Pioneering a new frontier in advertising, Doable's founders have forged a strategic partnership with global network Worldwide Partners and independently established a research institute. Their target: an underrepresented $480 billion consumer market.
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by Lance Murray |
Jul 19, 2023
Connected TV—or CTV—advertising refers to video ads that are delivered via a streaming service during a viewer's movie, television show, or other video content, and then watched on an actual TV set.
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by Riley Farrell |
Oct 7, 2020
By using just an iPhone in the process, the Frisco agency can remotely make high-definition, highly-targeted commercials for its clients.
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by Lauren Hawkins |
Mar 18, 2020
Among the American Advertising Federation of Dallas' 2020 American Advertising Awards winners are The Richards Group, Toyota, SMU, and UNT. Check out some of the award-winning campaigns.
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Image: Bet Noire/iStockPhoto
MarTech: Simpli.fi Tapping into Geolocation Using AI for Advertising Success
by Nicholas Sakelaris | Aug 13, 2018
Fort Worth-based Simpli.fi has been pioneering geolocation-based advertising since 2010 and has experienced rapid growth and awards while also adding clients.
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by Nicholas Sakelaris |
Jun 6, 2018
The DriveAds technology turns trailers into rolling billboards and monitors the demographics of eyeballs that see the advertising.
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by Aaron Cook |
May 23, 2018
The Dallas-based startup has re-imagined the way customers see, engage, and even interact with a brand when shopping. Ahead of tonight's Digital Dallas Startup Comedy Roast founder Daniel Black talks about his vision for Glass-Media.
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by Tony Osterhaus |
May 7, 2018
Imaginuity Chief Delivery Officer Tony Osterhaus gives his take on the benefits older workers can bring to advertising agencies.
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Photo: RideAlong Media / Photo-illustration: Michael Samples
RideAlong Media Expands Focus, Reaches 15 States in U.S.
by Nicholas Sakelaris | Aug 17, 2017
What started as a closed loop of pre-selected advertisements that ran on tablets on the seatback of Uber and Lyft vehicles has morphed into a self-guided and interactive in-car directory powered by Google Places.
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by Lance Murray |
May 9, 2017
CEO Calvin Carter says the moves will bring greater focus and firepower to the evolving business.
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by Julia Falcon |
Mar 3, 2017
The goal of the Music Audience Exchange is to pair musicians with big brands for advertising campaigns.
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by Nicholas Sakelaris |
May 10, 2016
A website for Flexjet recently won a marketing award for Enilon.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
