Dr. Ali Alkhafaji has been appointed CEO and president of Irving-based global digital transformation agency TA Digital, succeeding co-founder and CEO Rajiv Rohmetra, who announced his retirement.
As co-founder of TA Digital in 2000, Rohmetra led TA Digital to become one of the world’s premier digital transformation agencies, serving hundreds of clients around the globe.
In 2022, TA Digital was acquired by Omnicom Group and integrated into the Credera Network of agencies within the Omnicom Precision Marketing Group.
“I’m honored and grateful for the privilege of leading TA Digital for over two decades,” Rohmetra said in a statement. “As one of the founding members, I had an incredible journey with an opportunity to scale the organization from a team of two to see it become one of the leading global digital transformation agencies.”
Rohmetra added: “After having many accomplishments over the years, I have decided to retire and pass on the baton to Dr. Alkhafaji to take the company forward to greater heights with the same passion and enthusiasm. I am confident that under the leadership of Dr. Alkhafaji, TA Digital will continue to excel and deliver incredible value to its clients.”
Alkhafaji joined TA Digital in 2017 and helped oversee its expansion. He will work with TA Digital’s global leaders to ensure a smooth transition and achieve aggressive growth plans during the company’s next phase, TA Digital said.
“It’s been an honor and privilege to work alongside Rajiv for seven years; what an amazing journey it has been,” Alkhafaji said in a statement. “I’m thankful for Rajiv’s dedication and impact on TA Digital, but above all, I’m thankful for his friendship. I hope to be an effective steward to this great organization and continue this heritage of excellence for our people, our clients, and our partners.”
TA Digital said it will continue to be an integral part of the Credera Network of agencies and help drive digital transformation to clients everywhere.
“I want to congratulate Rajiv on founding and building an amazing business that has made a positive impact on so many people and clients,” Justin Bell, global CEO of Credera, said in a statement. “I’d also like to congratulate Dr. Alkhafaji on his promotion to CEO and president. His tremendous passion, vision, and drive will continue to serve the people of TA Digital well and position us for a bright future together.”
TA Digital uses insightful strategies and innovative technologies to create authentic experiences that empower organizations to solve challenges and transcend expectations.
For more than 20 years, TA Digital said it has been devising new ways to set businesses up for success, working with them to optimize messaging across all channels, provide engaging, seamless experiences for their customers, and generate measurable ROI.
TA Digital is a leader in next-generation technologies, including customer data platforms and digital experience platforms, and shares high-level, strategic partnerships with world-class digital experience platform companies.
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