Voices

Synthetic Reality: Does Real Even Matter?

For Fight #4 of Digital Fight Club, Farrukh Malik, CEO of Roomored, will go up against Steve Nix, CEO of ForwardXP.

Editor’s note: Dallas Innovates is the media sponsor for Digital Fight Club on Aug. 28. Digital Fight Club is a no-holds-barred event that pits technology experts against each other in a head-to-head, rapid-fire discussion on a hot-button topic rooted in innovation. Read the story of how it came to be here.

And, before the main event at the end of the month, Founder Michael Pratt will be previewing what audience members can expect each round. Fight #4 is below.


If you have been to a Digital Fight Club before, you might think, “Didn’t they fight on this topic before?”

Nope. That was virtual reality. This one is synthetic reality.

Okay. How many realities are there? Well, that’s a different discussion altogether!

Synthetic reality deals with what we, as humans, perceive as real—whether it is or not.

Think back to the demo Google did with a fully AI customer support call that was so realistic it was creepy. Steve Nix, CEO of ForwardXP, and Farrukh Malik, CEO of Roomored, are knee-deep in synthetic reality.

Needless to say, they have different views of that reality. 

Digital Fight Club: An overview of it all

The Untold Story of How Digital Fight Club Came to Be
Now in its fourth year, Digital Fight Club is returning later this month to the Granada Theater in Dallas. Take a look inside the upcoming fight night and the events that led to its creation.

Fight #1

Public Transport Technology: Taming the Wild West
Digital Fight Club’s Fight #1 will feature Robert Mundinger, founder of TheMap.io, versus Steven Duong, associate vice president of AECOM’s Design + Planning and Economics, as the Fighters.

[Photo: Courtesy Digital Fight Club]

Fight #2

Silence: To Digitally Disconnect or Not
The Fighters for Digital Fight Club’s second Fight are Lee Harrison, CEO of Thru, versus Stephen Ellis, CTO of Plymouth AI.

[Photo: Courtesy Digital Fight Club]

Fight #3

Silence: To Digitally Disconnect or Not
Meet the Fighters for the third round of Digital Fight Club: Jennifer Zientz, head of clinical services at the Center for BrainHealth, versus Michelle Adams, founder and president at Marketing Brainology.

[Photo: Courtesy Digital Fight Club]

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Michael Pratt is the Co-founder and CEO of Panamplify, a company building intelligent systems to eliminate grunt work and transform the way people do their jobs. Panamplify was born out of insights id(...)

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