Subaru of America To Relocate Its Central Region Office from Illinois to North Texas

The auto maker's new Dallas Business Center in Coppell will be co-located with Subaru's existing distribution and training facility as part of a 200,000-square-foot expansion project with logistics real estate giant Prologis.

Subaru of America announced plans to expand its DFW operations by relocating its Central Region office from Itasca, Illinois, to Coppell. It will also establish a new customer support center in Coppell.

The automobile company, whose U.S. headquarters are in Camden, New Jersey, said it expects to expand its Dallas-area workforce along with the moves.

“We’re excited to expand our footprint and capabilities in the southern U.S., further supporting our customers and retailer network,” Jeff Walters, president and CEO at Subaru of America, said in a statement. “Dallas is a vibrant area with diverse talent that will add fresh perspectives and further enhance our company culture.” 

The new Dallas Business Center will be co-located with Subaru’s existing distribution and training facility as part of a 200,000-square-foot expansion project with logistics real estate giant Prologis. Subaru said it anticipates the expansion will be completed late this year and ready for occupancy by early 2025.

Growing DFW presence

The Dallas Business Center will serve as a second location for the Subaru Customer Advocacy Department (CAD), allowing Subaru to dedicate more resources toward offering exemplary customer service to owners and retailers, which it said is critical to its business operations.

The new CAD office will help support Subaru customers, tap into the metropolitan area’s professional talent pool, and allow for greater collaboration across several business areas, the company said.

Roughly 30,000 square feet of the project’s office space will be dedicated to the automaker’s Central Region sales and marketing operations, along with the Dallas-Fort Worth Zone office.

With an estimated 100 employees, the Dallas Business Center will be one of the largest Subaru of America locations after its New Jersey HQ.

Once completed, Subaru said the multipurpose expansion project will be LEED certified, offer EV charging for passenger vehicles, and be equipped with high-efficiency HVAC.

The building will total 500,600 square feet, including a 170,000 square-foot expansion of its existing regional distribution center, which stores and handles automotive parts and accessories, the company said. Subaru’s existing Quality & Service Area Training Center, used to train Subaru retailers’ technicians and Subaru field service personnel, will gain an additional classroom as part of the expansion to better support Subaru University (Subaru-U), and its local secondary and post-secondary automotive vocational initiatives.

Career opportunities

Subaru of America said its representatives will attend the Dallas Career Fair on May 23 from 11 a.m. to 2 p.m. at the Doubletree Hotel on Market Center Boulevard.

Those interested in future career opportunities can attend to learn more about Subaru’s new and expanding operations.

Future Career Opportunities with Subaru of America include:

  • Office and Administrative Management
  • Logistics Coordinators
  • Market Sales & Development Leaders
  • Operations and Distribution Associates
  • Customer Service Professionals
  • Automotive Service & Parts Specialists
  • Automotive Tech Specialists
  • Interns

Subaru of America is the U.S. sales and marketing subsidiary of Subaru Corp. of Japan and has been in the United States since 1968. The U.S. is Subaru’s largest market worldwide, the company said. Last year, Subaru said it sold 632,086 vehicles in the U.S. through a network of more than 630 retailers.

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