Stryve, a Plano-based snack food company, sells its products at retail locations including Walmart, CVS, and 7-11. With Stryve’s food & beverage category, meat snacks, growing by more than 9 percent in 2019 while U.S. biltong sales grew more than 500 percent, it expects its sales to double once again in 2020.
Stryve’s product biltong is a beef snack made through an air-drying process first popularized in South Africa, which Stryve says is “what jerky wants to be.”
Stryve has made four new leadership moves, including naming Jaxie Alt as co-CEO. Alt joined Stryve last March as its chief marketing officer after a 17-year stint with Keurig Dr Pepper. The promotion to co-CEO comes after Alt helped the healthy snack brand double its annual revenue and establish itself as a top-selling beef biltong brand in the U.S., according to a statement.
As part of the co-CEO role, Alt will continue to oversee U.S. marketing as the brand expands its reach along with leading sales and human resources.
“Jaxie’s passion to put something healthy in the world is contagious,” Peter Rahal, founder of Rx Bar and Stryve Board Member, said in a statement. “Her energy and expertise are key ingredients that have helped this startup find its voice and established a brand that can be successful going to market now and in the future.”
Joining Alt, Stryve also named three execs to its leadership team: chief operating officer, Alex Hawkins; chief financial officer, Billie Winkle; and chief sales officer, Bruce Boettner.
Hawkins joins the company with a focus on nutrition brands and manufacturers and served as a principal investor at Rosewood Private Investment overseeing $400 million in merger and acquisition transactions, according to a statement. Winkle served as vice president of Accounting, Tax and Treasury at KidKraft. Along with Alt, Winkle is the second woman in leadership at the company. Boettner has sales experience in the food & beverage industry, most recently serving as vice president of Sales at startup Humm Kombucha after 19 years with Kellogg’s as its sales lead for the Kashi brand.
“I’m thrilled about the team we’ve assembled to help Stryve grow,” said Alt. “As consumer interest in healthy eating continues, and awareness and understanding of biltong expands, I believe we now have the leadership team in place to reach our goal to help America snack better.”
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