Southern Land Co. Adds VP of Single‑Family Land Acquisition

Jeff Poole is based in the Plano office of Nashville's Southern Land Co. He's responsible for expanding its community development pipeline as well as SLC’s single-family homebuilding division, SLC Homes.

Industry veteran Jeff Poole has been hired as vice president of single-family land acquisition by Nashville-based Southern Land Co., a national real estate developer of mixed-use, master-planned, and single-family communities.

Poole is based in Southern Land’s Plano office, the company said.

“We have had continuous success with designing, developing, and delivering exceptional high-density, mixed-use, master-planned communities that afford true multigenerational living opportunities, as well as small-scale, more intimate communities,” SLC President and COO Brian Sewell said in a statement. “With Jeff’s arrival at SLC, we’re set to further strengthen this side of our portfolio and, ultimately, provide more ways for people to live in best-in-class communities in the very best locations. Jeff has the experience, skillset, and drive to identify tremendous opportunities.”

In this newly created role, SLC said Poole is responsible for expanding its community development pipeline as well as SLC’s single-family homebuilding division, SLC Homes. In his new position, Poole researches and identifies community development opportunities—including specific markets, submarkets, and sites—and leads due diligence and underwriting efforts for them.

The company said Poole is dedicated to the thoughtful, strategic expansion of its master-planned community and single-family community collection, with current operations in Texas, Tennessee, and Colorado.

“SLC has a proven track record of developing high-quality master-planned communities and building single-family homes, and it is both humbling and exciting to play a key role in bolstering the company’s reputation,” Poole said in a statement. “I look forward to expanding the SLC community footprint and working with the homebuilding team to make more extraordinary living opportunities a reality.”

Poole has nearly 25 years in the homebuilding business.

He spent significant time leading land acquisition efforts for national homebuilders in the Dallas-Fort Worth market, including Pulte Group, K. Hovnanian Homes, KB Home, and Ashton Woods Homes. Most recently, he spent 13 years as Pulte Group’s vice president of Land Acquisition in Dallas-Fort Worth, where he led land acquisition activities including sourcing and assessing sites, negotiations, due diligence, financial feasibility, land package preparation, and entitlements.

Before joining Pulte Group, Poole led land acquisition efforts at KB Home and Ashton Woods Homes.

Poole also held that role at K. Hovnanian Homes following time spent as controller and DFW region controller for the company.

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