Grand Prairie-based Six Flags Entertainment Corp. and Samsung are teaming up to give riders on some of the company’s rollercoasters a 3-D, virtual reality thrill ride, including on coasters at Six Flags Over Texas in Arlington and Six Flags Fiesta in San Antonio.
Six Flags announced Thursday that it will equip riders on some its rollercoasters with Samsung Gear VR headsets. Samsung is Six Flags’ official technology partner.
“This remarkable technology is a definite game-changer for theme park rides and represents everything our brand stands for – delivering the most thrilling and innovative rides and attractions in the world,” Six Flags President and CEO John Duffey said. “With the addition of these virtual reality coasters, Six Flags will be introducing more than double the number of new coasters and rides than we did in 2015, and more than any year in the last decade. Innovation is part of our DNA, and news in every park every year is driving higher guest satisfaction and building strong momentum for our company.”
The headgear will give the riders a 360-degree perspective of a virtual scenario as the rollercoaster twists and turns along its rails.
A total of nine coasters across North America will be equipped with VR headgear, six of them called New Revolution Virtual Reality Coasters on which riders will be taken to a futuristic battle to save Earth from alien invaders.
At Six Flags Over Texas in Arlington, the Shock Wave coaster will be equipped with that virtual reality scenario, opening on March 10 to season pass holders for a special sneak preview.
That version also will be installed on coasters at Six Flags parks in Atlanta, Six Flags Magic Mountain near Los Angeles, Six Flags St. Louis in Eureka, The Great Escape in Lake George, New York, and on the Goliath at La Ronde in Montreal, Canada.
Three other parks will feature the new Superman Virtual Reality Coasters, on which riders will taken to the comic-book world of Metropolis. Those parks are Six Flags Fiesta Texas in San Antonio, Six Flags New England in Agawam, Massachusetts, and Six Flags America in Upper Marlboro, Maryland.
Six Flags Entertainment is the world’s largest regional theme park company. It had $1.3 billion in revenue and 18 parks across the U.S., Mexico and Canada in 2015.
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