Giving Back: Salesforce Just Announced $5M in Grants to Help Small Businesses Weather the COVID-19 Crisis

The new Salesforce Care Small Business Grants were announced during a virtual event featuring Mark Cuban earlier today.

Salesforce wants to help the small business community through this uncertain time. The company today announced a new funding resource called Salesforce Care Small Business Grants for just that purpose.

The new grants, which will ultimately distribute $5 million to small businesses, were announced during a virtual event featuring Mark Cuban this morning. The event, part of an ongoing series called Stories of Resilience, was aimed at providing strategies for adapting and pivoting during challenging times. Host Marie Rosecrans, SVP of SMB Marketing at Salesforce, teased the funding announcement by asking Cuban and the audience to stick around for “some exciting news.”

“Today, we’re proud to announce financial relief through our newest initiative called Salesforce Care Small Business Grants,” Rosecrans said.

The program will offer $10,000 grants to small businesses in the U.S. to provide capital to help them weather the current crisis, she said. And international small business support will be announced shortly, for a total financial commitment of $5 million.

“These will be immediate funds they need to keep their businesses afloat and to merge on the path to recovery,” she said.

The application process for U.S. businesses will open in mid-April 2020.  You can learn more and sign up to be notified for Salesforce Care Small Business Grants here.

Free technology from Salesforce

Salesforce has also made some other technology available for free to help the greater community during these times, Rosecrans said.

As part of its Salesforce Care initiative, the company wants to make it easier for its customers to help and support their customers remotely. Free offerings include Salesforce Essentials, the company’s out-of-the-box customer relationship management (CRM) tool for small businesses, and Tableau, a tool to help organizations make data-driven decisions.

“Our team at Salesforce is naturally working to help small businesses get the tools and the resources that they need,” Rosecrans said. “We all need to lean on one another and help one another so that we can make it through this time.”

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