The left brain is the place that controls logic, analysis, and computation. The right brain controls creativity and imagination, among other things.
Coppell entrepreneur Brad Neathery realized his strengths are right-brain oriented, and that’s where he came up the the name for his new endeavor, Right Brain Factory, a creative agency based at the Collective Office coworking space.
RIGHT BRAIN FACTORY EVALUATES EACH CLIENT’S BRAND STRENGTH
Neathery said that he and his team — a collaborative of freelance and contract talent — work together to turn brands into movements, and that his lifelong connection to the city helps him run his business.
“We work with brands who are not trying to compete with other brands in the industry, but rather, brands that are interested in competing with the industry itself,” Neathery told the Carrollton Leader.
“We take on brands who are ready to start an industry-shaking movement for the better of mankind.”
Brad Neathery
Neathery and his team begin by listening to the client and evaluating third-party data to understand the industry, the competition, the brand’s current strengths, weaknesses, opportunities and threats.
They do a synthesis of which direction to take the brand, and then identify the brand’s target audience. Right Brain Factory starts production by telling the brand’s story through design, communications, web design and development, photography, and film.
“We’ve since transitioned into working almost exclusively with industry-disrupting startups,” Neathery told the Carrollton Leader. “We take on brands who are ready to start an industry-shaking movement for the better of mankind.”
More information about Right Brain Factory can be found here, and more from the Q&A in the Carrollton Leader can be found here.
Delivering what’s new and next in Dallas-Fort Worth innovation, every day. Get the Dallas Innovates e-newsletter.
R E A D N E X T
-
With five new UT Dallas research centers, an extension of the university's Venture Development Center, and new attractions like TheLab makerspace, The IQ may just realize Richardson's vision to be "the premier tech hub in Texas."
-
With more than 165 locations in the U.S. and international franchises, Snapology expands Urban Air's offerings to include play-based STEM and STEAM learning. That should add even more momentum to Urban Air, ranked the #2 "Smartest-Growing Brand" in America by the Franchise Times.
-
Capital Factory, the most active early-stage investor in Texas, is proving the Texas tech trend is real. Last year, its Black in Tech Summit was the organization's first fully virtual event with record attendance and a $100,000 venture fund investment. The event returns this month in the same format.
-
Founder and CEO of Capital Factory Joshua Baer declared that “Texas is the most promising technology market in the United States." Here’s why.
-
Sedrick and Letitia Huckaby have unveiled Kinfolk House, a collaborative project space that embodies the intersection of artistry and culture in the Polytechnic Neighborhood, a predominantly Black and Latino area in Fort Worth.
