The Super Bowl is famous for generating a huge economic payoff for the city lucky enough to host it. But a new report for PredictHQ says hold on there, pardner—an event going on right now in Fort Worth has that beat.
This year’s Super Bowl will be held in the Phoenix, Arizona, metro area, with $123.7 million expected to be generated for local businesses.
But that impact is surpassed by this year’s annual Fort Worth Stock Show & Rodeo, which began January 13 and wraps up this Saturday, February 4. PredictHQ estimates it will generate $142.1 million in economic activity, including $52 million for accommodations, $21.8 million for transport, and $68.1 million for restaurants.
Fort Worth’s signature event ranks No. 3 in the nation’s Five Largest Events by Economic Impact for Local Businesses this month, PredictHQ says—while the Super Bowl fumbles its way to No. 5.
The No. 1 most locally impactful event this month? New York Fashion Week, the report says, with $331.1 million in local economic impact. Mardi Gras ranks No. 2 with $155.4 million in impact on New Orleans, while San Antonio’s own Stock Show & Rodeo spurs business at No. 4, generating $134 million in local economic activity.
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