RateGain Appoints Omni Hotels Chair as its New President for the Americas

Peter Strebel most recently served as chairman of Omni Hotels & Resorts and was Omni's president from 2018-2022, according to LinkedIn. He will take the reins from Chinmai Sharma, who was with RateGain for more than five years.

Hospitality and travel software provider RateGain, which is headquartered in India with an office in Irving, has appointed veteran hospitality executive Peter Strebel as president for the Americas region and tasked him with leading the company’s expansion in the Americas.

Strebel most recently served as chairman of Omni Hotels & Resorts and was Omni’s president from 2018-2022, according to LinkedIn. He will take the reins from Chinmai Sharma, who was with RateGain for more than five years.

“The next phase of RateGain’s growth requires a leadership team that can help us outsize the impact we are making on our industry, and I am quite certain that Peter will help in bringing that to RateGain,” founder Bhanu Chopra said in a statement. “His experience in leading operations, sales, and marketing will be critical for us to drive more well-rounded growth as we aim for our next big goal.”

Aiming to ‘change the status quo’ in hospitality

RateGain said it intends to accelerate growth and double its revenue within the next three years, and that Strebel brings knowledge of the industry and experience in the region.

Among the positions that Strebel has held are executive vice president and chief marketing officer for the Wyndham Hotel Group, where he later was president before returning to Omni. Strebel has held board memberships in organizations such as the American Hotel and Lodging Association (AHLA) and the Incarnation House in Dallas, RateGain said.

He was involved in the rebranding and repositioning of Wyndham Worldwide during its acquisition by Cendant Hotel Group.

“Having built a career by continuously identifying new areas of investment and innovation to change the status quo, I believe that RateGain is also trying to do the same for the hospitality industry,” Strebel said in a statement. “The opportunity to do that for over 100,000 hotels excites me about this opportunity.”

Adding tech expertise and tech-focused hospitality firms

RateGain said it also is adding industry veteran David Peller, who has experience at Google and Booking.com, as a board adviser.

Chopra said that Peller would be key in helping RateGain scale up its technology offerings as he has also led Amazon’s travel and hospitality division.

RateGain boosted its presence in the enterprise segment within the Americas region through acquisitions. The Americas region has become a large contributor to the company’s overall revenue.

Earlier this year, RateGain acquired Adara, a Silicon Valley-based firm in travel martech and predictive consumer intelligence. The deal was RateGain’s fourth acquisition, but the first after the company went public in 2021, Skift reported.

RateGain acquired Dallas-based hotel distribution tech company Distribution Hospitality Intelligent Systems Co. in 2018 and BCV, a Chicago-based social media management and strategy company focused on the hotel sector, in 2019.

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