Poo-Pourri Repurposes 1M Toilet Spray Bottles to Speed Up its Hand Sanitizer Launch

Poo-Pourri originally planned to release antibacterial products this fall. But coronavirus motivated the team to change their plans.

Poo-Pourri is infamous in North Texas—and the country—for making before-you-go toilet spray a bathroom staple. Now, its made a foray into a new, yet similar, space: antibacterial products.

Poo-Pourri planned its hand sanitizer launch for this fall, but quickly pivoted in light of the coronavirus crisis. Since February, the Addison-based company worked with vendors to pull more than one million toilet spray bottles from production, accelerating the antibacterial launch.

And Poo-Pourri’s multi-pronged strategy includes supporting its hometown, too.

10 percent of all hand sanitizer sales will be given to Kids Save Dallas Restaurants, which supports local restaurants and feeds Dallas Children’s Advocacy Center and DISD kids. Poo-Pourri is also going to donate products to essential workers and medical professionals on the front line.

“After seeing the drastic need, be it under very unfortunate circumstances, we knew we needed to step in and help—through donations to hospitals and supporting relief funds locally in Dallas and by addressing the consumer and retailer demand for hand sanitizer,” VP of Marketing Nicole Hofmann said in a statement. “This is undeniably something we all need.” 

[Image: Courtesy Poo-Pourri]

Poo-Pourri Antibacterial Hand Sanitizer is CDC-compliant, made in the U.S., and is said to kill 99.99 percent of illness-causing germs. Its natural ingredients include pure lavender and coconut essential oils, along with 65% ethyl alcohol.

The 2 oz. spray is available in a three pack ($14.85) or individually ($4.99) online and in select retailers. Poo-Pourri plans to launch a 4 oz. spray and hand wipes later this year.

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